Our marketing strategy is based mainly on ensuring that customers know what needs the services are able to fulfill, and making the right information available to the right target customer. We will implement a market penetration strategy that will ensure that we are well known and respected in our respective industry. We will ensure that our services' prices take into consideration people's budgets, and that these people appreciate the services, know that it exists, and where to find it. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and Internet marketing, details of which are provided in the marketing section of this plan.
Our target markets range from persons in the corporate towers, small or medium businesses, to home institutions needing information on their particular area of concern. The common bond is the appreciation of the importance of quality information that will enable correct decisions to be made, holding all things equal. ESG prides itself on its analytical ability, its value-added service, competitive fees, its high standards of quality and its adaptability to changes in the market and in the method of its practice.
ESG intends to provide the client with more than just information and planning tools. We intend to provide quality information that is customized to the client's needs, in the process assisting them on how best to use the available information. By employing our services, our clients are assured of consultants dedicated to finding the right answers for their business and enabling them to benefit long after we have finished our work. We are in this line of work because we like efficiency and because we understand and believe in problem solving and market/marketing research.
Also, we have built our management team correctly. We have the right people in the right place at the right time so we ensure optimum growth. We have develop our team so that our people can grow as the company grows -- a mutually beneficial relationship.
In a nutshell, we don't just intend to market and sell our service, but to market and sell customized information, solutions and a total-quality environment. This will ensure we establish a reputable corporate image.